The Hidden Value Podcast

Unlock Hidden Value
in Your Business

Step inside real founder conversations: raw, unrehearsed, and honest. No playbook. No polish.

Just ambitious entrepreneurs uncovering the answers that were there all along. Because every business hides something valuable trapped under the weight of success and chaos of growth.

Listen to the Latest Episode →
Trusted by founders of companies like
SEEQ Truffl Superpower Party Round Branded Native
You’re listening to real coaching sessions as they happen. No scripts. No rehearsal. Just a wide range of ambitious entrepreneurs realizing what was there all along.
Featured Episode
Charlie Ward
Charlie Ward
Founder, Ramen Space & Ramen Club

The Challenge: Questioning his scaling strategy — should he double down on physical operations in London or expand digitally?

The Breakthrough: Realized the hybrid model — delegating operations while expanding the digital community — unlocked uncapped upside without sacrificing what made the business special.

“I’ll look back at this as one of the most important conversations I had this year. I came out with true clarity on what I’m aiming for, what to focus on (and not focus on) now, how to sequence things, and a set of initial actions to start progressing.”
Watch This Episode →
More Hidden Value Stories
Saara Lampwalla
“She found alignment, so why is visibility so hard?”
Saara Lampwalla
Founder & Consultant
Watch Episode
Latham Turner
“My education program is ready to launch, so why can’t I tell people about it?”
Latham Turner
Founder, Building the Plane
Watch Episode
Cris Valerio
“I helped build products at scale, so why does smaller suddenly feel bigger?”
Cris Valerio
VP Product, All Day Kitchens
Watch Episode
Tanya Moushi
“What if the thing that has ‘nothing to do with anything’ is the fuel for you and your business?”
Tanya Moushi
Founder
Watch Episode
Mohammad Khan
“I help founders tell their story, so why am I struggling to tell my own?”
Mohammad Khan
Founder
Watch Episode
Your Host
Hey, I’m David Sherry.

I founded and bootstrapped Death to Stock, a creative trend company used by Spotify, Squarespace, Bumble, and BBDO.

Over 12 years, I’ve coached 50+ founders through the invisible challenges that come with building something meaningful — revenue plateaus, team tension, identity shifts, and the loneliness of leadership.

My work is about seeing what you can’t: the pattern beneath the plateau.

Hidden Value is where those conversations happen in the open — so every founder can benefit from the breakthroughs.

How Hidden Value Works
Every episode follows the same arc — because breakthroughs have a shape.
01
Discover
A founder brings one real challenge — a revenue plateau, team tension, or moment of identity shift.
02
Discuss
We go beneath the surface. I ask the questions they haven’t been able to ask themselves.
03
Uncover
Something clicks. A truth surfaces. Possibility expands.
04
Act
They walk away with clarity — and a simple next step forward.
Yeah, that quick.

Let’s find Hidden Value in your business

Every session reveals what’s been hiding in plain sight — the blind spot, the overlooked opportunity, the thing everyone around you can see but you.

I’m opening a few free 1:1 Hidden Value Sessions this month. Your conversation could become an episode that helps other founders too.

Apply for a Hidden Value Session →
What Founders Say
Hear from founders who’ve done the work.
“David helps me see the forest through the trees. It’s like he’s seen every personal and founder hardship I’ve gone through before and always has great frameworks for dealing with these things.”
Jacob Peters
3X Founder & CEO, Superpower.com
“David doesn’t just tell you what to do, he helps you unlock who you are. I’ve been working with David for years now; first as a Founder, CEO, and then as an Investor.”
Matthew Jung
CEO Last Crumb, Venture Fund Partner, Owner of GOODONYA organic
“His approach has been incredibly impactful in helping me grow both personally and professionally. After I hired a CEO to run the business, I transitioned to working with David more on my personal growth.”
Ben Zaver
Founder of SEEQ
“He truly understands the challenges and what it’s like being a founder. Together we not only pinpointed the source of a given issue, but he led me to find a path to a solution.”
Jennie Yoon
Founder & CEO, Kinn Jewelry
Questions Founders Ask
Founders, CEOs, and leaders building businesses between $1–25M who want real, honest conversations about the challenges of growth — both business and personal.
Most shows teach lessons or share success stories. Hidden Value reveals transformation as it happens. You’re not listening to advice — you’re witnessing real breakthroughs.
About 25–30 minutes — long enough to go from stuck to clear.
No. Each episode stands alone, but you’ll start to hear patterns emerge — and recognize the ones hiding in your own business.
Yes. You’ll leave every episode with insight you can apply — the kind that simplifies growth and sharpens focus.
Yes. Apply for a Hidden Value Session above — we may feature your story.
Because one conversation could reveal what’s been holding you back for years. 25 minutes now could save you 200 hours of spinning your wheels.

Ready to uncover what’s been hiding?

Listen to the Latest Episode → Apply for a Session →