David Sherry
Vision partner for $1–25M founders

What’s next for your business?

Over 2,200 sessions with 50+ bootstrapped founders across e-commerce, restaurants, agencies, and software helping them grow their business and lifestyle.

Start a conversation →
I founded Death to Stock in 2013, bootstrapped it to 500K subscribers, and handed the reins to a new CEO when it was time for my own “what’s next.”

2,200+ 1:1 sessions  ·  50+ founders  ·  $1–25M businesses  ·  12 years

Some of the companies I’ve partnered with
& others
Featured in The Manifest “From Death to Stock to Death to Stress” →
Which of these sounds like you?
“I feel my worst when the business is doing its best.” “I know what to do. I just can’t make myself move.” “Everything is great. So why does it feel like limbo?” “For five years, no one has been watching me.” “I don’t fit typical founder spaces.”

Something has changed between you and your business.

Over 12 years I’ve watched it show up across every industry I’ve worked in.

At times that change happens when a founder grows faster than ever and ends up being the bottleneck. For others it’s having hard conversations with a team member or knowing what to do with the wealth and freedom you’ve actually earned.

The businesses and numbers might be different.

But the crossroads are always the same.

When a founder tells me they want to sell their company I wouldn’t start by building an exit plan. I’d probably ask how long until their kids are out of school.

The business problem is almost never just a business problem. And if you’ve tried solving it that way before with a business coach who missed the personal side, or a therapist who didn’t understand the business, you already know what I mean.

Let’s talk about what’s next →
Two ways to work together
1:1 Partnership
Vision Partnership
Ongoing 1:1 work for founders navigating a growth transition. You bring whatever’s on your mind and we work through it together.
Bi-weekly calls · Async support
For $1–25M founders
Limited to 10–15 active partners
Start a conversation →
Community
Hidden Value Network
A tight-knit group of founders who’ve built $1M+ businesses and want to stay ahead. Low noise. High signal.
Private group · Curated membership
Monthly sessions + peer access
Application required
Request an invite →
What founders say after working together
+50% revenue
“My revenues have increased about 50% and I’ve taken the time I spent on the business down 30%. He’s so good at helping you arrive at insights on your own.”
Christian Bender
Founder, Golden Podcasts
Growth without you
“He’s the reason my company still exists and is bigger than ever, even though I haven’t worked on it full-time in years.”
Jordi Hays
Founder, Capital & Branded Native
Right-hand partner
“David became much more than a coach — a right-hand person who was part of the business. That’s really rare.”
Adrian Alfieri
CEO, Verbatim
Unlock growth
“David doesn’t just tell you what to do. He helps you unlock who you are.”
Matthew Jung
CEO, Last Crumb · Owner, GOODONYA
David Sherry
My Story
Founder · Strategic Partner · Investor

I started working for myself in 2013 and built Death to Stock into a creative resource used by Apple, Google, Spotify, and Nike. I bootstrapped it, grew a newsletter to 500,000 subscribers, and eventually handed the reins to a new CEO as I stepped into the next chapter of my own career.

That transition shaped everything about how I work with founders now. I know what it feels like to build something from nothing, to wonder whether walking away means losing what you built, and to realize that the answer is usually more nuanced than anyone around you is willing to say. I couldn’t find anyone who saw the full picture: the business, the life, and the identity shift happening underneath both. So I became that person for other founders.

Today I invest in companies I believe in and run Hidden Value — a podcast and private network for founders who want both the business and the life without sacrificing the other.

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If you’ve been carrying a question you haven’t been able to answer alone, let’s have a conversation about what’s next for you.

Limited to 10–15 active partnerships. Just a real conversation about you and your business.

Start a conversation →