A strategic partner who invests in you. A private network of founders who get it.

Most advisors help you build a bigger business. I help you build a business that fits your life.

Trusted by founders building $1M–$25M+ businesses

Since 2012 I’ve helped people running businesses through key inflection points. I’ve worn the hat of CEO, investor, advisor, coach, and mentor to dozens of founders & companies.

12+
Years with founders
50+
Independent brands
2,000+
Coaching sessions
Some of the companies I’ve partnered with
& others

Bootstrapped founders who built it alone. Now you need your business to work for you.

You’ve already achieved the vision you set out with. Now you need a new one.

You know you’re holding yourself back. You just can’t see how.

“Sometimes I feel my worst when the business is doing its best”
“I know exactly what we need to do. I just can’t make myself run”
“Everything is great. So why does it all feel like it’s in limbo?”
“I don’t fit typical founder spaces. They’re not built for people like me”
“For five years, no one has been watching me”
Two Ways to Work Together
Deep 1:1 coaching. A curated network that keeps you growing.

The coaching is personal, structured work. The network is the ongoing ecosystem — curated resources, exercises, and a room of people who get it. They work together or independently.

Pathway One
1:1 Coaching
The Sherpa Relationship
An inquisitive, non-prescriptive process. I don’t tell you what to do — I help you arrive at the conclusions that are already inside of you. Regular sessions, structured accountability, and the dual-track work of personal growth alongside business strategy.
Inquire About Coaching
Pathway Two
The Hidden Value Network
Curated Founder Growth Packages
A private membership for founders who want ongoing support without the noise. Monthly curated packages, guided exercises, access to practitioners I trust, and first invitations to in-person experiences. No masterminds. No Slack channels you’ll mute.
Inquire About the Network
“
He truly understands the challenges and what it’s like being a founder.
Jennie Yoon
Founder, Kinn Jewelry
“
His work is as a sherpa helping create the space for me to work out concepts and connect the dots.
Matthew Jung
Owner, GOODONYA
“
He’s the reason my company still exists and is bigger than ever even though I haven’t worked on it full-time in years.
Jordi Hays
Founder, Capital & Branded Native
“
David became much more than a coach, a right-hand person who was part of the business, which is really rare.
Adrian Alfieri
CEO, Verbatim
“
My revenues have increased about 50% and I’ve taken the time I spent on the business down 30%. He’s so good at helping you arrive at insights on your own.
Christian Bender
Founder, Golden Podcasts
01 / 05

Your next chapter starts with clarity, not a playbook.

I invest in founders who are ready to evolve — whether that means growing differently, stepping back, or transitioning in their business.

David Sherry
David Sherry
Founder · Strategic Partner · Investor

I built and exited Death to Stock (used by Apple, Google, Nike). Since 2012, I’ve worked with dozens of founders in the $1M to $25M+ phase, helping them transition from operator to owner.

I now run Hidden Value, a podcast and newsletter for founders who want both the business and the life. This network is the natural extension of that work.

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Limited to 10–15 active clients.
If this sounds like you, let’s talk.

A conversation to see if we’re the right fit. No pitch. Just a real conversation.

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